One of the biggest dreams of business owners is having a lot of traffic going to their website and converting them into sales. The first step is to get people to visit your site. It’s great to know that there are ways to get more traffic to your website, and some you can do for free.
If you want to know how to increase site traffic, Dan Shewan of The WordStream shares tips on how you can do this and get results.
First on the list is Advertise. There are a lot of paid search and social media ads that you can invest in as a way to attract more visitors to your website.
This is a great way to build your brand and get your products and services in front of a lot of people. There are billions of people who are on social media platforms so there is no lack of people to target.
Paid strategies should be within your budget and goals. Are you after more traffic or do you also want to increase conversions as well?
Study what the best social media platform suits you. If you have the budget, then go for at least two or three of the major sites like Facebook, Twitter, and LinkedIn.
Use Social Media
Producing great content is not enough, you should make sure that people will know about it. Using social media platforms is one of the best ways to promote your content.
This would complement your paid ad campaigns on your chosen platform. Posting great content on Facebook, Twitter and LinkedIn are free.
You also get a chance to engage your audience and build relationships with them, which is a step in the right direction to increase chances of conversion.
Write Attractive Headlines
When you write your content, the headline is one of the most important parts. Nobody reads articles that have a poor headline. Great content will be ignored, which is why you need to master headline writing. Headlines should be short, direct to the point and appeal to the reader’s curiosity. Resulting in that all-important click through.
On Page SEO
For those who think that SEO is dead should change their minds because it is still effective in getting traffic to your website. Make sure that your site and all its pages are optimized for search engine crawls. Remove all errors and add internal links to boost organic traffic.
Target Long Tail Keywords
Start adding long tail keywords to your SEO strategy. Majority of web searches are in the form of long tail keywords. Target them in your paid searches and add them to your content.
Post On LinkedIn
There was a time when LinkedIn was known as a platform for finding jobs. Today it has evolved into a valuable publishing platform. Being the largest professional social network, it is a must for you to start posting content on a regular basis. This will boost traffic to your site and establish your profile within your industry.
Speed Up Your Site
People don’t wait for long for a web page to load. The bounce rates for slow loading websites are pretty high. You don’t want your site to be one of them. Do speed optimization and make sure you have both desktop and mobile versions optimized as well.
Google has implemented a mobile-first indexing which means that Google will start ranking its search listing based on the mobile version of content.
Use Google Analytics
Google analytics is a great tool for data analysis for your website. It gives you information about all aspects of your site which you can use to start improving your content strategies. You can see what pages are most visited and which are unpopular. Visitor demographics can even show how, where and when your site traffic is coming from