Is your content audience-centric?
“Of course it is!” Says the hypothetical person I just made up. “We do intensive research for all our content. We look at questions our audience is asking, we hit up SEMrush and BuzzSumo…our content is all about our audience!”
Here’s the big question:
Beyond learning about your brand, which will enrich their lives in many exciting ways, what is your consumer getting out of your content?
Creating or deepening a brand relationship can’t be the only reason your content exists.
