These are strange times indeed.
As I write this, I’m sitting in my home office, because my employer – like so many others across the country and world – is doing what it can to help stop the spread of COVID-19. This is the type of event that casts new light on just about everything, including the topic I’d planned to tackle today.
No business wants to act or appear opportunistic right now. That goes without saying. But the truth is that marketers, brands, and creators of all kinds can make a positive difference. Being legitimately and authentically helpful in a moment like this can have a lasting impact.
With personal interactions and physical proximity being minimized, people will turn to the web more than ever for trusted sources of information and meaningful content experiences. It’s worth thinking about what role you and your brand can play.
