On Thursday morning at MarketingProfs B2B Forum, TopRank Marketing CEO Lee Odden asked a room full of marketers, “Who here has tried starting a diet or exercise program before?” Pretty much every hand in the room shot up.
The percentage of those individuals who would rate their efforts as a satisfying success? Not quite so high.
Falling short of aspirations with fitness endeavors is an almost universally relatable experience. We embark on a diet plan, but we slip. We go all-in on a workout regimen, but we stop. Life gets in the way, and other priorities demand our attention. Alas, any temporary progress we make ultimately proves to be only that.
Many marketers are familiar with this pattern in their jobs: Campaigns yielding strong results, which quickly fade and leave us unfulfilled.
