It was back in 2010 at SXSWi that I was in the blogger lounge networking with other social media savvy content creators and thought leaders like Brian Solis, Chris Heuer, Amber Naslund, Chris Brogan and Rohit Bhargava, when I met a fellow marketer who shared a metal bottle opener as his business card.
What a brilliant idea! Package your identity around something useful to trigger conversations.
Fast forward to 2019 and Jay Baer has continued to carry that message of utility, talk triggers and clever marketing savvy to his online media empire of Convince & Convert that includes an award winning blog, a network of podcasts, professional speaking, training and consulting.
Jay is the New York Times best-selling author of six books including his most recent, Talk Triggers. He is also a serial entrepreneur, technology company investor and a world class professional keynote speaker that has been inducted into the Professional Speaking Hall of Fame.
