The latest B2B Content Marketing Benchmarks, Budgets and Trends Report found that 67% respondents are being asked to do more with the same resources compared to a year ago.
Many teams will keep being pressed to work under constraints in the coming year as economic uncertainty affects planning and budgets. In the latest CMO Survey, released in September, results showed that marketers “generally expect the growth of their marketing spending to slow or be flat in the coming year,” with waning optimism around the economic outlook likely a central factor.
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