What is the biggest challenge a writer faces?
Nothing.
Well, by “nothing,” I mean a blank white screen and a blinking cursor.
It mocks you with its unlimited potential. It fills you with fear that anything you put on that screen won’t be an improvement over its pristine emptiness.
We content marketers have to face this challenge nearly every day, and somehow find a way to write content that connects, engages, and persuades.
I’ve spent my entire adult life working in the content trenches — first as a comedy writer, and now as a content marketer. Here are a few tips I’ve picked up that can elevate your writing and make that blank screen less daunting.
