How can marketers create the kind of inspired B2B content and customer experiences that will overcome today’s challenges and surpass tomorrow’s higher expectations?
With the right planning, careful creation, and strategic promotion, there isn’t any need for a secret formula for successful B2B content, as our chief executive and co-founder Lee Odden recently shared with top B2B marketers at the 2022 Content Marketing Conference.
2023 is set to see more content than ever come into existence, as the 4.6 billion pieces of content that are produced every day in 2022 expands, through ever-increasing output from human hands as well as artificial intelligence-augmented or generated content.
With so much competition for limited attention, how can B2B marketers build content that stands out?
Let’s take the wraps off the craft of creating inspired B2B content and look at some of the top insights that Lee shared in his newest presentation.
