One of my favorite moments from The Simpsons is when the hilariously incompetent physician Dr. Nick burns down a building by mishandling a clearly marked chemical tank, and then exclaims, “Inflammable means flammable?! What a country!”
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“Incredible” is a word that can spark similar cognitive dissonance for marketers. Sure, it might technically be defined as “impossible to believe,” but if your content isn’t credible, would anyone describe it as incredible?
Quite the opposite. In this business, incredible means credible. So let’s explore the cornerstones of creating credible, and thus truly incredible, content marketing.
6 Tips for Making Your B2B Content (Incredibly) Credible
Just as you can’t fake authenticity, you can’t fake credibility.
