“You’ve really got to put yourself out there. Don’t be too stiff.”
“Be honest and sincere!”
“Be vulnerable and relatable… and it doesn’t hurt if you can make ‘em laugh.”
Is this advice for a middle-aged man trying online dating for the first time? Or is it advice for B2B marketers?
Given the proximity to Valentine’s Day, can’t it be both?
The point is, as good as this advice may be for marketers, it’s as vague as it is omnipresent. We talk about “person-to-person” marketing and “humanizing the brand.” But what does it really mean to humanize a brand?
Read Full Content Here […]
