Performing Off-Page SEO is considered as one of the most effective and legitimate ways to build high-quality links that can help boost your search result rankings. If you want to gain the best backlinks for your site, then you should consider doing some Off-Page SEO techniques. Sadly, not every one of them works. In this guide, we’ll show you the best Off-Page SEO techniques you can do that still works wonders this 2018.
What is Off-Page SEO?
Before dive into the main topic of Off-Page SEO, let’s first try to understand what it is and what its purposes are. While On-Page SEO is done inside of your website and its contents, Off-Page SEO involves some techniques done outside of your site. This process is called link building.
Off-Page SEO will ideally make your website popular on the internet. And although On-Page SEO will improve your visibility on search engines, only Off-Page SEO will increase your website position in SERP. These two factors coincide with one another. And you need both if you want your SEO campaign to succeed.
Off-Page SEO Techniques
- Guest Blogging
When you hear people talk about link building, one of the first things that will probably come up is guest posting. And it’s no surprise, because posting content on other blogs and websites, especially prominent and high-traffic ones, is an insanely useful way to generate links that are of high-value. There are quite a number of popular blogs that are open for guest posts. But don’t just post about anything with no regard to quality. You guest posts should be professionally written, relevant, and SEO optimized. Focus on quality of links rather than quantity. Also, avoid posting the same content to multiple blogs, as this can hurt your SEO instead.
- Use Influencers
If you already have high-quality content that is shareable and newsworthy, you shouldn’t hesitate to reach out to popular bloggers or influencers in the hopes that they might share it. You can do this through email outreach. Write them a personalized email asking for backlinks. But remember, there’s a thin line between doing this and spamming. So tread with caution. And remember to only ask for backlinks from reputable domains.
- Social Media
Social Media is a powerful tool that you should use as much as you can. These days, most businesses use social media not just to inform their customers, but also to engage with them. Create pages on social media and share relevant content that could attract more engagement in terms of likes, comments, and shares. While the impact of social media is not entirely clear in terms of SEO ranking, it helps in giving your customers brand awareness.
- Build Broken Links
This is a faster way of gaining backlinks compared to guest blogging, but it requires research and effort. The truth is, a lot of links on authority sites are actually dead. How can this be useful to you? It’s simple. You can change those links with your own. You can start by conducting backlink analysis on popular sites with your niche. When you find these broken links, contact the website owner and inform them that their link is broken, and suggest if they might be interested in replacing it with your link. Although this doesn’t happen 100% of the time, a lot of website owners are known to return the favor by giving your backlinks on their website.
Infographics are extremely useful, and it should be a part of your SEO strategy. Infographics are an excellent platform to share loads of information in minute size, which can grab people’s attention better than written content. It allows you to take boring and complicate topics and turn them into easier reads with visually attractive content that captivates readers more. Infographics are also 40 times more likely to get shared on social media compared to other types of content. There are plenty of infographics creators available on the internet. When creating them, try to include statistics and hard numbers if you can.