Another year. Another strategy. Another budget. Another long to-do list.
Ushering in the new year is both an exciting and grueling time for content marketers everywhere. We’re celebrating accomplishments from the previous year. We’re taking stock of misses and opportunities. We’re working to weave in emerging content trends into next year’s plan. And we’re setting goals.
But just like New Year’s resolutions, it can be hard to stick to the plan and tick off all of the things you want to accomplish. After all, the year is long and plans change often in today’s evolving digital landscape.