Marketers know that quality content and smart SEO are essential for driving toward their marketing goals, but that doesn’t mean success is easy to come by. With 53% of B2B marketers reporting their content marketing is only moderately successful, and another 23% reporting it as not at all or minimally successful, it appears that the majority of B2B marketers are struggling to see noteworthy results.
So, how can marketers improve their content marketing and achieve success?
The answer is in the data. More specifically, it’s in the insights you can glean from your data, especially SEO-related data.
Every marketer has access to this data.