Evergreen trees are a symbol of life and renewal because they never lose their leaves; they stay green year-round.
Tell that to anyone who has dragged a Christmas tree to the garbage on New Year’s Day.
The truth is, evergreen trees are part of an ecosystem. When they’re rooted and cared for, they thrive and the whole forest benefits. Cut one down and take it home, and it won’t be green for long.
Evergreen content is the same way. We tend to think of it as stand-alone pieces of content that bring in traffic without any additional effort. Something isolated, set-it-and-forget-it. But if you treat your content that way, it will start dropping needles on the carpet with a quickness.
Here’s how to create, care for, and bolster a thriving content marketing forest with your evergreen content.