Content personalization is no longer a dream that marketers have for leveling up engagement with their audience, it’s become an essential combo for winning the content marketing game. Need proof? According to a study from Marketo, 79% of consumers say they are only likely to engage with an offer if it has been personalized. And Salesforce estimates that by 2020 51% of consumers will expect that companies will anticipate their needs and make suggestions, before contact.
But how can enterprise brands scale personalization efforts in a way that is efficient and effective?
Peter Krmpotic, Group Product Manager at Adobe, has focused heavily throughout his career on scaling personalization.