If you break down the word “resolution” phonically, you get “resolute” and “shun.” Kind of ironic, since we all seem more likely to shun (persistently avoid, ignore, or reject through antipathy or caution) these self-assigned goals than be resolute (admirably purposeful, determined, and unwavering) in achieving them.
Too often with New Year’s resolutions, we set ourselves up to fail. We lay out ambitious mandates and drastic behavioral changes that sound great in theory, but almost invariably fall by the wayside amidst our busy lives.
B2B content marketers are plenty familiar with ambitious goal-setting. We’re optimistic. We’re driven. But perhaps we’re not always realistic.
The whole point of setting goals is to achieve them.