If we are going to create better content we need to learn to consume content better. @DrewDavisHere #CMWorld Click To Tweet
Humans by nature are curious, but that curiosity is facing a very real threat: crappy content.
In his opening keynote at Content Marketing World, the amazing Andrew Davis dove headfirst into one of the top challenges all content marketers face today: getting and keeping the attention of their audiences.
Conventional wisdom from today’s content marketers is that content should be snackable, scannable and – in a nutshell – short.