As a content marketer, I’m always looking for more effective and efficient ways to communicate. I love the way communication is evolving online (with the exception of, say, YouTube comments).
Think about it: A hundred years ago, it was much harder to convey a mood in text.
- You could trail off (…)
- You could ask questions (?)
- You could shout (!!)
And that’s about it.
Emoticons opened up the possibilities a bit, with “slight smile :),” “big smile :D,” and “guy wearing sunglasses sticking his tongue out 8P.” Emojis added even more nuance.
Now, though, we have the ability to embed images and GIFs in our blog posts, emails, and messages.